About the Conference Proceedings Series

CONFERENCE OBJECTIVE

The conference aims to explore the dynamic interplay between sustainable branding and ethical marketing within the Asian context, emphasizing how these elements contribute to Asia’s emerging leadership in the global business environment. The objective is to foster in-depth discussions on the integration of innovative technologies, ethical practices, and sustainable strategies in SMEs, which are critical to enhancing Asia’s competitive advantage in the global market.

Payment should be made via bank transfer to the following:
Payment should be made via bank transfer to the following:
  • Hybrid Participant (without certificate): Free
  • Participant with Certificate: Rp 150,000 (10 USD)
  • Participant with an article published in a SINTA-indexed journal: Rp 750,000 ( 80 USD; subject to adjustment based on the targeted journal)
  • Participant with an article published in a WOS (Web of Science) indexed journal: Rp 1,950,000 (127 USD)

Via bank account:

Account number: 4451825164
Account holder: Tri Andi
Bank Name: Bank Central Asia
Branch: KCP Bantul, Indonesia (Branch Code 0445)
Swift Code: CENAIDJA

*Payment confirmation:
+62 851-7999-3018 (Tri Andi)

  

SCOPE

The scope of this conference encompasses a comprehensive examination of sustainable branding and ethical marketing strategies, focusing on their role in driving SME growth and positioning Asia as a leader in the global business arena. The conference will address challenges, opportunities, and future trends related to technology adoption, cultural influences, and government support for SMEs across Asia.

 

Subtopics

  • AI in SME Operations: Exploring the role of artificial intelligence in enhancing efficiency and innovation in small and medium-sized enterprises.
  • Blockchain for SME Transparency: Investigating how blockchain technology can improve transparency, traceability, and trust in SME operations.
  • Sustainable Branding for SMEs: Strategies for developing and implementing sustainable branding practices that align with global standards and consumer expectations.
  • Ethical Marketing in Asia: Understanding the principles and practices of ethical marketing tailored to the diverse cultural and societal landscapes of Asia.
  • Green Tech in Small Businesses: Assessing the adoption and impact of green technologies on the sustainability and profitability of SMEs.
  • Big Data for SME Growth: Leveraging big data analytics to drive decision-making, customer insights, and business growth in SMEs.
  • CSR in Asian SMEs: The role of corporate social responsibility in enhancing the reputation and sustainability of SMEs in Asia.
  • Digital Transformation for SMEs: Examining the challenges and opportunities associated with digital transformation in small and medium enterprises.
  • Ethical Supply Chains: Strategies for developing and maintaining ethical supply chains that support sustainability and social responsibility.
  • Consumer Views on Ethical Brands: Analyzing consumer perceptions and preferences towards ethical brands in the Asian market.
  • Innovation in SME Tech: Exploring technological innovations that are transforming SME operations and competitiveness.
  • Profit vs. Sustainability in SMEs: Balancing profitability with sustainability objectives in SME business models.
  • Smart Cities & SME Growth: The impact of smart city initiatives on the growth and innovation of SMEs.
  • Government Support for SME Innovation: Evaluating the role of government policies and incentives in fostering innovation and sustainability in SMEs.
  • E-commerce for SMEs: The significance of e-commerce platforms in expanding market reach and driving growth for SMEs.
  • Social Media for SME Branding: Utilizing social media as a tool for branding, customer engagement, and market expansion for SMEs.
  • Financial Sustainability in SMEs: Strategies for ensuring long-term financial sustainability in small and medium-sized enterprises.
  • Successful SME Innovations: Case studies and analyses of successful innovations in SMEs that have contributed to their growth and sustainability.
  • Cultural Impact on Marketing: Understanding how cultural factors influence marketing strategies and consumer behavior in Asia.
  • Sustainable Products for SMEs: Developing and marketing sustainable products that meet the needs of environmentally conscious consumers.
  • Community Engagement for SMEs: The role of community engagement in building brand loyalty and trust for SMEs.
  • Sustainable Leadership in SMEs: The importance of leadership in driving sustainability and ethical practices within SMEs.
  • Tech Adoption Barriers in SMEs: Identifying and overcoming barriers to technology adoption in small and medium-sized enterprises.
  • SME & Large Corporation Synergy: Exploring partnerships and collaborations between SMEs and large corporations to drive innovation and growth.
  • Future SME Trends: Predicting and preparing for future trends that will shape the landscape of SMEs in Asia.

 

 

COMMITTEE

Advisory Board Scientific Committee
  • Hermawan Kartajaya
  • Supomo Djamuri (President IMA)
  • Mufti Wiyuhadi (President ACSB Indonesia)
  • Prof. Dr. Andi Adriansyah (Rektor Universitas Mercu Buana)
  • Dr. Nurd Hidayat, SE.,M.Sc. (Dean of Faculty Economic and Business, Universitas Mercu Buana)
  • Lin Salsina, SE., MBA., Ph.D., CPM (Asia) - Atma Jaya Catholic University of Indonesia (Jakarta)
  • Ir. Catharina Barda Nawangsaputra, Ph.D. - Parahyangan Catholic University, Bandung
  • Dr. Andy Hidayat, S.E., M.Ec. - Padjadjaran University, Bandung
  • Dr. Prety Dilayani, S.Sos., M.Si - Universitas Logistik Bisnis Internasional, Bandung
Chairman Editors
  • Prof. Dr. Sopyo Rianto, MM., CPM (Asia)
  • Prof. Dr. Indra Siswant (Faculty of Economic and Business, Universitas Mercu Buana)
  • Prof. Dr. Azk Enamul Haque (East West University, Bangladesh)
  • Prof. Ogata Dominic Orcino (The Federal Polytechnic Iddo, Kogi State Nigeria)
  • Rajendra Kherna Brahmana,PhD (School of Economic, Finance, and Accounting, Coventry University, UK.)
  • Jemboji Kompah,Ph.D. (Faculty of Business and Communication, INTI International University, Kuala Lumpur, Malaysia)
Secretary Reviewer
  • Yunie Wijayanti (UMB)
  • Erni Yuliani (UMB)
  • Taulki (IMA)
  • Adhji Ridwansyah (ACSB)
  • Prof. Dr. Ad Zakaria Aff, SE., M.B.A.
  • Prof. Dr. Andi Irawan Wibowo, M.Sc., Ph.D.
  • Dr. Hermawan Yuniarto, MM., M.T.
  • Dr. Ediana Rahma, MM., MTT., Dipl.ReTgT, IPLI
  • Dr. Iksanhandy Majid
  • Dr. Jacky Musry
  • Dr. Irwan
  • Dr. Irin Akuliara, SE.,MM
  • Catur Sugiono, M.S.M., M.Rech., Ph.D.
  • Dr. Tri Maulina, M.M.
  • Dr. Hanny Nurlaifah
Division Call for Paper Division of Event
  • Dr. Yanto Ramli
  • Dr. M. Soelton
  • Dr. Lenny Ch. Nawangsari
  • Dr. Agus Afianto
  • Dr. Herman Wahyudi
  • Dr. Djoko Rianto
Division of Publication Division of Relationship
  • Arief Bowo Prayogo Kasmo, Ph.D.
  • Tri Andi
  • Dr. Muhyarsh
  • Dr. Tubles Tumanoh
  • Dr. Husin Imron
  • Samroli Janiah

CO-HOST